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Moser Baer jumps on launch of first credit card-shaped-news03022012


Shares of Moser Baer India hits 5% upper circuit and touched the weekly high at Rs19.45, after the company said it has launched India's first credit card-shaped USB flash drive called Moser Baer Zap

Moser Baer (India) said that Moser Baer Zap, a pocket flash drive is akin to a credit card and fits easily in wallets, card holders, files and folders owing to its ultra-slim size and shape. During pilot tests, it has been proved to be very convenient and useful to carry and store, the company added. Moser Baer Zap pocket flash drive is priced at Rs1,100. It has been introduced with a warranty of 2 years, the company said in a statement.

Commenting on the new product launch, Mr Deepak Shetty, Senior Vice President, Domestic Sales & Marketing, Moser Baer (India) said, 'Most of the players in the flash memory segment have been experimenting with sizes and shapes. We have noted that an interesting shape may sometimes be inconvenient to the users when it is not traceable and gets lost easily. This holds quite true for the users who are always on-the go and need pen drives almost on a daily basis. Moser Baer Zap not only scores high on the convenience factor but also on the technology, making it a perfect offering in the 2 GB-above pen drive segment. It is a boon for the forgetful users saving them a lot of trouble'.
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