Japanese two-wheeler major Honda Motor Co launched its first mass-market motorcycle for India and its cheapest on motorbike worldwide, the 110cc Dream Yuga. Aiming to tap the low-cost emerging markets, the Dream Yuga is Honda's first in India's 75-125cc commuter segment, starting at 44,642 rupees and will
compete with Hero's Splendor brand, India's biggest-selling bike. Entry-level commuter bikes account for around 70 percent of the domestic market in India that sold over 10 million bikes in the last financial year, second only to China
The company said that the engine also comes with a new technology - 'Honda intelligent ignition control system' - that changes ignition timings to attain ideal combustion, leading to improved power output and efficiency
'In line with its development concept of a 'true India specific mass motorcycle', Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike'.
The company already sells another 110 cc bike CB Twister which was launched in late 2010, priced at close to Rs 45,000. The bike has received an average sales response of just 12,000 units per month.
'The Twister is aimed at the urban customer. While the Dream Yuga is aimed more at the rural customer. We plan to sell 300,000 units of Dream Yuga during 2012-13,' said Yadvinder S. Guleria, President");'> Vice President, sales and marketing, HMSI
The bike will face tough competition from industry leaders in sales like Passion and Discover which have on average sell more than a million units each year
.
'At the moment, India's share is 13 per cent (to global overall Honda revenues). We expect it to increase to 30 per cent by 2020,' said Keita Muramatsu, President and Chief Executive, HMSI adding that he expected the company to become the largest two-wheeler manufacturer in India.
The company also launched its new corporate direction and signed on Akshay Kumar as its brand ambassador.
....more info
compete with Hero's Splendor brand, India's biggest-selling bike. Entry-level commuter bikes account for around 70 percent of the domestic market in India that sold over 10 million bikes in the last financial year, second only to China
The company said that the engine also comes with a new technology - 'Honda intelligent ignition control system' - that changes ignition timings to attain ideal combustion, leading to improved power output and efficiency
'In line with its development concept of a 'true India specific mass motorcycle', Dream Yuga at its attractive price is ideal for those who desire a robust, reliable, easy to maintain, highly fuel efficient yet stylish bike'.
The company already sells another 110 cc bike CB Twister which was launched in late 2010, priced at close to Rs 45,000. The bike has received an average sales response of just 12,000 units per month.
'The Twister is aimed at the urban customer. While the Dream Yuga is aimed more at the rural customer. We plan to sell 300,000 units of Dream Yuga during 2012-13,' said Yadvinder S. Guleria, President");'> Vice President, sales and marketing, HMSI
The bike will face tough competition from industry leaders in sales like Passion and Discover which have on average sell more than a million units each year
.
'At the moment, India's share is 13 per cent (to global overall Honda revenues). We expect it to increase to 30 per cent by 2020,' said Keita Muramatsu, President and Chief Executive, HMSI adding that he expected the company to become the largest two-wheeler manufacturer in India.
The company also launched its new corporate direction and signed on Akshay Kumar as its brand ambassador.
....more info