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Hero MotoCorp plans to develop low cost entry level motorcycle-news14032012


Hero MotoCorp plans to develop low cost entry level motorcycle, aimed to target large mass of customers at bottom of the pyramid. The proposed motorcycle would cost less than the current entry level CD Dawn which has price tag of Rs34,500.
Hero MotoCorp had eyed the segment earlier but was constrained by Honda from development of new technology.

Now post split with Honda, Hero MotoCorp can target this segment. With pact with AVL, Austria for engine development signed recently Hero is well poised to venture into the low cost motorcycle segment.
....more info



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